Overview
Zeteo Health sought to develop a mobile application that would revolutionize healthcare delivery by providing culturally tailored health information and connecting users with healthcare providers. As the Senior UX/UI Designer, I led the transformation of this concept from initial sketches to a fully realized MVP, ready for investor presentation.
The Challenge
Create an intuitive, user-friendly mobile platform that would:
Transform an initial paper concept into a fully functional MVP for investor presentation
Create an AI-powered platform that delivers personalized health content and reminders
Design an intuitive interface that makes healthcare information accessible to diverse user groups
Develop a scalable solution that can integrate with existing health systems and employer programs
Build a product that reduces healthcare costs while improving patient outcomes
Create a platform that shortens healthcare cycles through preventive care and early intervention
Design an experience that encourages consistent user engagement with health resources
Establish a strong foundation for future iterations and feature expansions
My Role
As Senior UX/UI Designer, I led the end-to-end design process from concept to MVP delivery. I facilitated stakeholder workshops, conducted market research, and developed user personas and journey maps. By integrating generative AI tools into my workflow, I accelerated the ideation and prototyping phases while maintaining design excellence. I created and maintained the design system, developed high-fidelity prototypes, and managed the design-to-development handoff process. Through close collaboration with cross-functional teams, I ensured all design solutions aligned with both user needs and business objectives.
Product Ideation & User Research
Starting with an extensive competitor analysis, I identified key players in the health app market and examined their features, user experience, and overall market positioning. This analysis revealed several strengths and weaknesses within competitors, which allows Zeteo Health to strategically position itself.
Upon conducting a thorough market analysis focused on Zeteo Health's target sector and performing an extensive competitor analysis, I developed a detailed list of user personas. The objective of this exercise was to gain a deeper understanding of the intended audience, including their interests and pain points. This foundational knowledge will inform my approach to product design in subsequent phases, ensuring that user needs are effectively addressed throughout the design process.
Information Architecture & Product Design
After gaining a comprehensive understanding of the client’s unique vision concerning their end product, I proceeded to develop detailed user flows and establish a robust information architecture. During this phase, I meticulously constructed entire journey maps to obtain a thorough view of the various pathways each intended user would likely take. I paid close attention to identifying any potential dead ends, loops, or critical areas of significance that we will need to address in the subsequent steps of the project.
I kicked off the design process by translating concepts from research into low to mid-fidelity wireframes using Figma. This foundational work allowed me to strategically develop a cohesive design system, defining reusable components that contribute to the overall structure of the physical product. Through iterative refinement, the visual and functional elements began to converge, leading to a more tangible representation of the design vision.
The client supplied a comprehensive brand guidebook detailing the designated fonts and color palettes. I successfully integrated these elements into the design system, enhancing the product's visual identity while ensuring alignment with brand values. Additionally, following several rounds of both internal and external user testing, I implemented necessary adjustments to optimize user experience and functionality.
Project Outcome & Handoff
The project culminated in a strategic handoff phase that bridged design vision with technical implementation. I orchestrated a systematic transition from the creative team to our development team, delivering:
Production-ready design specifications with comprehensive documentation
Component-based design system optimized for scalability
Interactive prototypes demonstrating core user flows
Detailed technical annotations for seamless development
Complete asset library with organized naming conventions
This meticulous approach to design implementation enabled rapid development of the MVP, positioning Zeteo Health to pursue next-stage funding opportunities. The successful launch of the product landing page serves as a tangible demonstration of the platform's potential, showcasing key features and value propositions to stakeholders. This milestone achievement has established a robust foundation for the app's future deployment across major app stores, while validating our user-centered design approach through positive stakeholder feedback.